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VOODOO was created in 1996 by an Australian company.

The brand was intended to be niche and the desire was for it to be ‘cool’, and ‘exclusive’, which is often at odds with the commercial reality of needing to sell volumes to maintain financial viability.


The hockey market is dynamic, unlike a game where it has rules, a set period of time, a clear winner and loser, this business continues to evolve, and we have had to mature and evolve with it.

VOODOO Hockey was born out of a desire to build products for players who wanted the ultimate sticks, but with a difference...

The VOODOO style was important, but it had to be fun - No restrictions, No boundaries...

It had to Defy Conventions! Be Inspired #BEVOODOO

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